Experiential Branding

Experiential Branding.

Experiential technologies and brand activations.

Google Stage Design

CHALLENGE
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Spikes Asia is a three-day festival for Asia Pacific’s leading Creative Professionals. It includes forward-thinking seminars, exhibitions and an award ceremony celebrating the region's best creative work. Surrounded by world-class creative professionals, Google sought out the best, commissioning Shufflemedia to design their trade show stands. With the bar set extremely high, our task was to create an environment with a look-and-feel aesthetic that powerfully represented Google, one of the biggest brands in the world, at an event known for it’s creativity.
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SOLUTION

Individual stands for all the Google products: YouTube, Hangouts, Maps, Android and Google + were designed and built. Each stand had its own interactive experience created especially for the event. We worked closely with Google to deliver best in class customer experiences to raise brand awareness.

DISCIPLINES

Experiential Design / Creative Direction
Stage Design / 3D Modellingunfined

DISCIPLINES

Experiential Design / Creative Direction
Stage Design / 3D Modelling
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Energizer Xmas Activation

CHALLENGE

The most important time for any battery-making company is before Christmas. Kids want to have remote controlled cars and talking ponies for Christmas so parents, grandparents, uncles and aunties fight over them in the toy stores. But of course, those toys don't work without batteries and most of the time batteries are not included, so they have to buy batteries. But which one? They are all the same. Unless there is one that is more than just a battery. It's a battery that powers Christmas joy.

SOLUTION

We once again joint forces with S1T2 to create a travelling Christmas activation. The game was exhibited in multiple Westfield shopping centres around New South Wales in the time leading up to Christmas. It was most popular with children aged 3 - 12 accompanied by adults. The game raised awareness of the brand where it matters most, where most of the Christmas shopping happens. We don't know the exact numbers, but hundreds of kids played the game and the organic social media reach was also phenomenal.

DISCIPLINES

Experiential Activation / Creative Direction / Game Design / Sound Design

DISCIPLINES

Experiential Activation / Creative Direction / Game Design / Sound Design

eBay Innovation Lab

CHALLENGE
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With the rapid change and growth of the consumer electronics market to predict what people will be shopping for online in the future. In order to predict the future, eBay decided to set up a shopping experiment. They built a dome at one of the most popular destinations in Sydney, Darling Harbour, and filled it with the newest gadgets. Our task was to measure which products and how long the shoppers are looking at any given time. We've joint forces with our friends at S1T1 to tackle this challenge.

SOLUTION

We created special 3D printed futuristic headwear and using computer vision technology with a 12 camera setup we were able to tell who is looking at what and where in the eBay Innovation Lab. This data was successfully combined with the data harvested by S1T2's Bluetooth Beacon and phone setup. Do you remember hovercrafts? Yeah, we knew they will be next craze way before they were banned.

DISCIPLINES

3D Printing / Computer Vision / Position Tracking / Gaze Measurement / Data Analysis

DISCIPLINES
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3D Printing / Computer Vision / Position Tracking / Gaze Measurement / Data Analysis

3D Animation and CGI Production

Projection Mapping and Interactive Art

Experiential Branding

Video Production and Motion Graphics

Stage & Light Show Design