
Experiential Branding
eBay – Innovation Lab
Interactive eBay dome at Darling Harbour: wearable tech, computer vision & analytics reveal future shopping behaviour.
Project Overview
To help eBay explore what the future of online shopping might look like, we partnered with S1T2 to create an immersive experiment inside a geodesic dome at Darling Harbour. Outfitted with the latest consumer gadgets, the dome became a testing ground for behavioural data. We designed and 3D printed futuristic headwear, which, when combined with a 12-camera computer vision system, allowed us to track gaze direction and product engagement in real time. This data was synchronised with Bluetooth beacon inputs to build a comprehensive picture of consumer interest, all within a visually captivating and futuristic environment.
Project Details
Client:eBay
Role: Experiential Research / Tech Installation
Team Size:5 people
Duration:1 Day
Technologies Used
3D Printed HeadwearComputer Vision SystemPosition and Gaze TrackingMulti-Camera ArrayBluetooth Beacon IntegrationData Analysis and VisualisationConcept Design
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